Veteran Afro-Juju musician, Sir Shina Peters, has disclosed the unusual strategy used to rebuild his public image after he left Prince Adekunle’s band.
The singer disclosed that he faced heavy backlash after parting ways with his former band.
Speaking during his appearance on ‘The Honest Bunch podcast, he explained that he was styled like a madman and paraded in public to draw sympathy.
He said, “When I left Prince Adekunle’s band, people protested against me, saying that I left my father because of money. Then, the owner of my record label, Tunde Savage, who was the marketing director of Daily Times, alongside the weekend editor of Concord Newspapers and Evening Times editor, all came up with an idea.”
According to the ‘Ace’ crooner, his record label boss designed a publicity stunt that would evoke sympathy and reshape public perception about him.
“The owner of the label called me one day and said I would plate my hair and not loosen it for three days. He also asked me to tear some of my old clothes, which I did. On the third day, they loosened the hair but didn’t comb it. Then I wore the torn clothes, and they took me to Oyingbo Market to buy ewedu. As I was buying it, they captured everything on camera, but I didn’t know what they were up to,” he added.
The dramatization didn’t end there. Sir Shina Peters said they later took him to Badagry, where Julius Berger was constructing an overhead bridge, and instructed him to act like a mentally unstable person in public.
“They asked me to eat like a madman all because the first day I left Prince Adekunle, people didn’t find it easy and were mad at me. So all the gimmicks were to change the narrative and earn empathy from fans,” he explained.
